The team of Festival Dag in de Branding

Ron Ford, director

Starting in 2025, Ron Ford will take over the leadership of the Dag in de Branding Festival from Caroline Bakker. Before that, he was composition secretary at the Performing Arts Fund NL from 2007. Before that, he was active as a composer.

Jolien Plat, assistant director

Jolien Plat is Ron’s right-hand woman. She is a music lover and has extensive experience in the cultural sector. Among other things, she was part of the staff of the Metropole Orkest for 10 years. In addition to her work for Dag in de Branding, she currently works as a communications advisor for the Professional Association of Dutch Urban Designers and Planners.

Francine van der Wansem, marketing

Francine van der Wansem is responsible for the festival’s marketing and communications. She studied Business Administration at Erasmus University Rotterdam and has a passion for (online) marketing and photography. In addition to her work for Festival Dag in de Branding, she freelances for various other companies and cultural institutions in The Hague.

Jolanda de Heus, Production

Jolanda de Heus has participated in Festival Dag in de Branding since its inception in 2006. She studied Sonology and Classical Percussion at the Royal Conservatoire The Hague. In addition, she has worked as a freelance production manager for OPERA2DAY, Joseph Puglia, Saskia Lankhoorn, Prix Annelie de Man, Nieuw Ensemble, Atlas Ensemble and Asko|Schönberg, among others. Jolanda is also the Head of Leisure and Cultural Participation at the Rijswijk arts centre Trias.